Switchfly is a SaaS company, servicing the travel industry,
which is airlines, hotels, online travel agencies and financial services.
I am currently working with the creative director at Switchfly
to implement a website redesign.
One of the main issues was the current site does not convey
what Switchfly does and the complexity of their software platform.
Exploring how a new site would be structured means
wireframes, prototypes, evaluating the current site's strengths
and weaknesses and exploring the visual look and feel
with typography and photography.